Life Lines by Wunderman Thompson

Like everything, the lockdown around the world in times of Covid-19 has had its own side effects. Though a bit ironic amidst this disaster, but it seems that someone has pressed the refresh button for the earth. And taught us, in a silent yet powerful way, that it’s time to take care of our planet! And preserve and renew our threatened ecological balances.

The rapidly increasing plastic pollution has become one of the most crucial issues of our times. Plastic items take hundreds of years to decompose and in turn, pollutes the air, soil and water. Single use plastic accounts for 40% of the plastic produced every year and has given rise to a ‘throw-away’ culture.

While plastic pollution generally reminds us of plastic bags, bottles, wrappers etc., no one gives a second thought to pens, which contribute majorly towards causing plastic pollution. Linc, in its drive to raise awareness against pollution caused by disposal of pens, partnered with Wunderman Thompson to spread the message of ‘reusing a pen by using a refill’.