HSBC: Full English Final by Wunderman Thompson

Client: HSBC
Date: May 2019
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HSBC UK has championed internationalism in football, as an extension of its 'We Are Not An Island' campaign, to celebrate the first all English Champions League and Europa League finals.

In January this year, a year on from introducing it's 'Together We Thrive' brand promise and 'Global Citizen' TV campaign HSBC launched its 'We Are Not An Island' campaign.

It comprised of a series of copy-led print executions that celebrated the elements of British life that are indebted to the nation's connections to the wider world.

Versions of the billboards have appeared in major cities across the UK, each featuring local references unique to the UK, such as the formation of Oasis in Manchester.

Continuing on the pro-internationalism message, its latest poster celebrates the diversity of the 'all-English' final.

This is the first time in history that only English teams have reached both the Champions League and the Europa League.

Although it is a great achievement for English football, HSBC want to remind people that it wouldn't be possible without a little help from overseas.

Aligning itself with its brand narrative of 'Together We Thrive' the campaign seeks to remind the UK that it performs better when connected to something bigger.

Honouring the teams involved, the ad reads "Not just home to the beautiful game. You're home to Gabonese golden Boots. A Belgian waltzing wizard. One of our own. And an Egyptian king. C'mon you played on European turf. Managed by a Spaniard, Italian, Argentine and a German. You're not just the red, white and blue/ You are part of something far, far bigger."

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