BT: Connect Your Customer At Every Level by Wunderman Thompson

These days informed and tech savvy customers know what they want – easy interactions in an instant; and they’ll reward companies that give them that. Where customers see one problem, BT see the whole picture, bringing humans and technology together to make the complicated simple and the complex whole.

To illustrate this, BT worked with creative, data and tech agency Wunderman Thompson, and renowned artist Michael Murphy, a pioneer in perceptual art which places emphasis on the viewer’s perception. His installations are required to be seen at all angles to understand the complete picture. Murphy gained notoriety when he created the first fine art portraits for Barack Obama in 2007 and has featured in Time Magazine and New York Magazine.

For BT the installation is made up of material relating to contact centre solutions, including headsets, lanyards, keyboards, routers and chairs. At first view the installation appears to be just a collection of objects. However, when viewers move around the installation it comes together to make up the word ‘experience’ from one angle, and a heart shape from another.