Avvatar: Staying Home to Stay Safe by Wunderman Thompson

With India going into lockdown for a longer period, it has become even more difficult for health enthusiasts to continue their regular workout regime.

Parag Milk Foods and its sports nutrition brand ‘Avvatar’, came up with a campaign encouraging consumers to continue with their daily health routine without stepping out. Conceptualised by Wunderman Thompson South Asia, this campaign emphasizes the need for – ‘Staying home to stay safe’.