Three UK has announced the launch of its new integrated marketing campaign - ‘Your Phone’s Seen A Lot This Year’. Never before have the nation's phones played such a vital role in our lives to keep us connected. As UK’s Most Popular Network Provider, Three offers a unique view of the world through the lens of our mobile phones throughout 2020.
The multi-channel campaign - spanning TV, digital and radio - is the first piece of work for Three from Wonderhood Studios, which came on board as Three’s new creative agency in September.
The film, directed by award-winning director, Simon Ratigan, shows 2020 through the eyes of our phones – from heart-felt kisses on video calls to working from home and virtual quizzes, all voiced by a choir that sings what unrelenting hard work it is to be a phone. In the end, the lead drops her trusty phone - time to get a great deal on a shiny new one from Three!