Nike: You Can't Stop Us by Wieden+Kennedy

Client: Nike
Date: Jul 2020
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After a lengthy hiatus, the NBA is back. To mark this victorious moment, Nike has released a breathtaking campaign that celebrates sport as a source of inspiration.

The third film of Nike’s ’You Can't Stop Us’ campaign, the film features a split-screen seamlessly illustrating the parallels between sports. Of the 53 athletes featured include a number of famous faces, including Megan Rapinoe, LeBron James, Naomi Osaka, EliudKipchoge, Caster Semenya, Cristiano Ronaldo, GiannisAntetokounmpo, Serena Williams, Colin Kaepernick and Kylian Mbappé.

To produce the film, Wieden + Kennedy‘s creative team searched through 4,000 pieces of footage to find perfect shots that would underscore the commonalities between athletes.

Throughout the lockdown, Nike has been finding creative ways to keep people upbeat. Back in May, it compiled a montage of sporting triumphs as inspiration for those persevering through difficult challenges, narrated by NBA legend LeBron James.

And in April, it paid tribute to the athletes across the globe working to maintaining physique with an indoor routine in ‘Play for the World.‘

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