Arla: advert-body-1 by Wieden+Kennedy

Arla Protein, from the farmer-owned dairy company, hits TV screens today bringing the protein brand to TV audiences for the first time. Aimed at the ‘real keep fitters’ of Britain – the ad is a tongue-in-cheek take on Brits’ approach to exercise and fitness.

The 30-second film entitled ‘Bootcamp Doggy’ has been created by Arla and Wieden+Kennedy, and directed by ‘The Bobsy Twins From Homicide’ from Blink. It opens in a British park where a group of people are taking part in a boot camp class, all in the plank position, which we view through the legs of a military style fitness instructor, dressed in camouflage.