Date: Mar 2018
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Formula 1 launches its first ever global marketing campaign. The aim is to challenge the sport’s perceptions by showing through the eyes of the fans what F1 really feels like.

The new campaign premieres ahead of the season opener on 25 March, with bold new imagery, a new tagline and a hero film which features six of F1’s biggest super fans.


Agency: Wieden + Kennedy London

Client: Formula 1 (F1)