Client: WeTransfer
Date: Sep 2020
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In a global brand campaign, 'Doubt. Create. Repeat.,' WeTransfer seeks to reframe doubt as a way to question, iterate, and build a pathway to positive change.

The campaign reflects on feelings of uncertainty and calls on creatives to leverage doubt as fuel to propel new ideas forward. Through this campaign, WeTransfer draws on its heritage as a company that values and facilitates every part of the creative process. Today, the company is doubling down on its focus to deliver the best tools that empower creatives to flourish in this new era of remote work.

Its product portfolio includes collaborative presentation tool, Paste; popular sketching app, Paper, and inspiration gathering app Collect. The 'Doubt. Create. Repeat.' campaign reflects WeTransfer’s diverse product offerings that help break down, build up, evolve, and push forward big ideas.


Creative Agency: Preacher

Founders: Krystle Loyland, Seth Gaffney, Rob Baird

Creative Directors: Marcus Brown & Zach Watkins

Strategy Director: Marika Wiggan

Brand Director: Stephanie Smith

Sr. Producer: Rachel Kichler

Sr. Art Directors: Elliot Eliash & J.J. Kraft

Sr. Copywriter: Chris Vandersall

Production Company: Biscuit Filmworks

Director: Daniel Warwick

Line Producer: Jakob Rühle

DP: Ottar Gudnason

Editor, Andy McGraw: Cartel

Mix: Dusty Albertz, TBD Post

Finish & Animation: The Mill

Media Agency: Noble People