WeTransfer: Doubt. Create. Repeat.
In a global brand campaign, 'Doubt. Create. Repeat.,' WeTransfer seeks to reframe doubt as a way to question, iterate, and build a pathway to positive change.
The campaign reflects on feelings of uncertainty and calls on creatives to leverage doubt as fuel to propel new ideas forward. Through this campaign, WeTransfer draws on its heritage as a company that values and facilitates every part of the creative process. Today, the company is doubling down on its focus to deliver the best tools that empower creatives to flourish in this new era of remote work.
Its product portfolio includes collaborative presentation tool, Paste; popular sketching app, Paper, and inspiration gathering app Collect. The 'Doubt. Create. Repeat.' campaign reflects WeTransfer’s diverse product offerings that help break down, build up, evolve, and push forward big ideas.
Creative Agency: Preacher
Founders: Krystle Loyland, Seth Gaffney, Rob Baird
Creative Directors: Marcus Brown & Zach Watkins
Strategy Director: Marika Wiggan
Brand Director: Stephanie Smith
Sr. Producer: Rachel Kichler
Sr. Art Directors: Elliot Eliash & J.J. Kraft
Sr. Copywriter: Chris Vandersall
Production Company: Biscuit Filmworks
Director: Daniel Warwick
Line Producer: Jakob Rühle
DP: Ottar Gudnason
Editor, Andy McGraw: Cartel
Mix: Dusty Albertz, TBD Post
Finish & Animation: The Mill
Media Agency: Noble People