Samsung is launching a digital campaign via We Are Social Australia to bring together four members of Team Galaxy: actor and creator Millie Bobby Brown, robot, musician and change-seeker Miquela, 2x Grammy-nominated DJ and producer Steve Aoki and professional gamer Ninja.
Team Galaxy is a global community of Galaxy users and fans who support Samsung’s philosophy of Do What You Can’t.
The campaign launches on social media with an energetic music video style film showing the evolution of each of the stars’ careers, documenting how their success has transcended any one industry.
Client: Samsung Electronics
Digital Marketing Group: David Moon, Minah Lee, Alice Park and Sooyeon Shim
Creative Agency: We Are Social Australia
Executive Creative Director: Phil Shearer
Creative Director: Pete Galmes
Editorial Director: Suz Tucker
Design Director: Phil Vincent
Managing Director: Suzie Shaw
Group Account Director: Kelly Spence
Senior Account Manager: Alex Campbell
Account Manager: Monika Lee
Executive Producer: Abby Hunt and Bill Doig
Producer: Felicia Asplet
Production Company: Serial
Photography: Daniela Federici
Executive Producer: Sara Greco
Post production: The Editors
Sound mix: Otis Studios
Music Supervision: Anton at Trailer Media