Samsung: Team Galaxy by We Are Social

Client: Samsung
Date: Jul 2019
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Samsung is launching a digital campaign via We Are Social Australia to bring together four members of Team Galaxy: actor and creator Millie Bobby Brown, robot, musician and change-seeker Miquela, 2x Grammy-nominated DJ and producer Steve Aoki and professional gamer Ninja.

Team Galaxy is a global community of Galaxy users and fans who support Samsung’s philosophy of Do What You Can’t.

The campaign launches on social media with an energetic music video style film showing the evolution of each of the stars’ careers, documenting how their success has transcended any one industry.


Client: Samsung Electronics

Digital Marketing Group: David Moon, Minah Lee, Alice Park and Sooyeon Shim

Creative Agency: We Are Social Australia

Executive Creative Director: Phil Shearer

Creative Director: Pete Galmes

Editorial Director: Suz Tucker

Design Director: Phil Vincent

Managing Director: Suzie Shaw

Group Account Director: Kelly Spence

Senior Account Manager: Alex Campbell

Account Manager: Monika Lee

Executive Producer: Abby Hunt and Bill Doig

Producer: Felicia Asplet

Production Company: Serial

Director: BRTHR

Photography: Daniela Federici

Executive Producer: Sara Greco

Post production: The Editors

Sound mix: Otis Studios

Music Supervision: Anton at Trailer Media