Bupa: advert-body-1 by WCRS

Bupa UK launches a one-of-a-kind interactive music video that shows people how their bodies are performing. Starring The Futureheads, the campaign aims to raise awareness of Bupa UK’s new health assessments, developed to help meet changing healthcare needs and demands of people across the UK.

An online quiz will allow the British public to create a unique, personalised version of the 2010 tune ‘Heartbeat Song’ to show how their health is performing. Each of The Futureheads band members represents a part of the body – the guitarist is the liver, the drummer the heart, the bassist the bones and the lead singer the lungs. Participants just need to answer four health related questions and their responses will impact upon the band’s performance in a variety of unexpected ways; cue guitars turning into dogs, explosions and collapsing drum kits.

Directed by award-winning director Rob Brandon, the music video is aiming to raise awareness of how different lifestyles can affect health and wellbeing. The result is a fun music video full of exciting and unusual antics. To create the video, Bupa UK and WCRS edited 54 different music videos.