The Drum Awards Festival - Official Deadline

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Agency: WATConsult
Date: Sep 2018
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Suicide Prevention India Foundation highlights the importance of identifying suicidal signs among people to combat rising suicide numbers.

The digital campaign titled #GiveSubtitlesToSuicide conceptualised by WATConsult features a spot that revolves around the life of five college friends which needs to be watched twice, first without and then with subtitles. When watched with subtitles, it showcases how some obvious suicidal signs get overlooked unintentionally and lead to suicide.

The agency also created a website, http://givesubtitlestosuicide.in/ to promote the ‘QPR Gatekeeper Training Program’ by Suicide Prevention Foundation India that trains a person to identify people at the risk of suicide by recognizing early signs, providing necessary intervention and access to mental health services. The NGO will also be conducting offline activities with various colleges to create awareness and educate students about the programme.