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Agency: VMLY&R
Date: May 2019
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Many men with beards avoid eating ice cream in public to avoid the embarrassment of a messy beard. Haagen-Dazs wanted to give these men the opportunity to enjoy ice cream without being self-conscious. Haagen-Dazs and VMLY&R created Beard Bibs, a way for men to protect their facial hair while consuming the sweet treat.

The bibs were offered on posters as tear-offs in six different designs in Haagen-Dazs stores and kiosks in Dubai. Each one depicts a beard style inspired by several cultures and eras including Cavemen, Confucius, Pharaoh, Assyrian, Viking and Sadhu.


Chief Creative Officer – Kalpesh Patankar

Associate Creative Director – Kapil Bhimekar

Senior Copywriter – Sambhav Khandelwal

Editor – Prathyush Kumar

Account Executive – Maria Jabbour

Business Director, Account Management – Darine El Kaissi

Agency Producer – Vitthal Deshmukh

Agency Producer – Shankar Chidambram

Marketing Director, General Mills – Azfar Ul Islam

Marketing Director, General Mills – Sajjad Hussain

Illustrator – Stefano Marra

Illustrator – Rajish Kappad

Illustrator – Siddhant Jumde

Illustrator – Ola Szmida

Illustrator – Charles A P

Illustrator – Tayfun Pekdemir