Betty Crocker: Magic Happens When We Work Together by Virtue

Betty Crocker has aired its first TVC in the UK for almost 7 years. In this spot Betty Crocker and Virtue aim to reflect the diversity of modern family life and go beyond the portrayal of the stereotypical female 'homemaker'.

This is the first brand work for Betty Crocker since it appointed Virtue, the creative agency by Vice, as its lead agency for brand communications for Europe-Australasia.

Betty Crocker is an iconic brand from General Mills that has been leading in the cake mix category and helping homemakers for almost 100 years. As the idea of a homemaker evolved since 1921, the TVC aims to reposition the Betty Crocker brand by representing the modern-day homemaker in the present day building on the idea that baking is about togetherness and ‘Magic happens when we work together.’