From Dr Who to dancing Scotsmen, and from the Beatles to Basil Brush, Wine Gums and Jelly Babies have earned their fair share of famous fans and famous advertising over the last century. So, when tasked with breathing new life into one of the nation’s favourite brands, creative agency VCCP chose to look to the juicy history of Maynards Bassetts for inspiration.
In an increasingly competitive candy category, the task for Maynards Bassetts was to reassert the brand as a leader, and remind the nation of the brand’s heritage of bringing high quality, delicious sweets to market for over one hundred years.
What better way to do this than bringing back one of the catchiest lines in British advertising? From the 7 September, across outdoor and digital, Maynards Bassetts will be asking the nation to ‘Set the Juice Loose’ once more.
Maynards Bassetts will be showcasing the barely containable, mouth-wateringly juicy qualities of some of its most popular sweets across a dozen creative executions.
Executive Creative Director: Darren Bailes
Creative Director: David Masterman
Creatives: Dan Glover-James, Elias Torres, Steven Yeates, Adam Taylor-Smith
Joint Head of Planning: Nicky Vita
Planning Director: Ollie Latham
Business Director: Matt Smith
Account Director: Anna Fotheringham
Account Manager: Matt Reed
Integrated Project Director: Jon Dewart
Senior Producer: Doris Tydeman
CGI Artist: David Mcleod, Bernstein & Andruiili
SFX: Strings & Tins
Mondelēz: Elise Burditt (Associate Director) and Anna Ulrich (Brand Manager)
Media Agency: Carat
Client Director: Alice Millar-Durrant
Client Account Director: Patrick Gorman
Planning Manager: Jonathan Kriening
Account Executive: Hugo Cadman