Stella Artois: The Ultimate Connected Device by VaynerMedia

Date: Sep 2018
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Stella Artois is touting its connected device, with a video, ‘Meet The Ultimate Connected Device.' The video playfully spotlights the features of the Stella Artois Chalice, all which have been meticulously designed to help people stay connected using the original ‘social network’ – gathering with friends over beers.

The cheeky film calls out different parts of the glass as would-be buttons on a mobile device. It starts by being 100% wireless. The star on the stem serves as a ‘touch activated’ button, while the bowl is ‘easily rechargeable’ (able to be refilled with Stella). Swiping is done with a tool to control the foam, rather than a finger-enabled dating choice.

Designed for real ‘face time’ the Stella Artois Chalice is meant to make any connection better with its enhanced LTE technology – laughing, talking and enjoying – not to mention, unlike other connected device, it has yet to be hacked.

Credits

Agency: VaynerMedia

Client: Stella Artois

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Added 20 September 2019
Agency: Rethink
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