Cadillac: advert-body-2 by Van’s General Store

Cadillac has unveiled a short film called ‘Indomitable’ that tells the story of Chuck Wepner, the former pro boxer who became famous in 1975 for going 15 rounds with Muhammad Ali and is now considered by many to be the “Real Rocky.” Created by NYC agency Van’s General Store (VGS), which was co-founded by actor Liev Schreiber and former Mother creative director Scott Carlson in 2012, the short documentary is part of Cadillac’s recently-launched ‘Dare Greatly’ campaign. The automaker unveiled ‘Dare Greatly’ last year during the Oscars in an effort to position the luxury brand as one that is for adventurers and risk-takers, with spots featuring Apple co-founder Steve Wozniak and fashion designer Jason Wu.