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Agency: Unreel
Client: iZettle
Date: Oct 2017
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iZettle has kicked off a pop art style marketing campaign that showcases how small business owners are constantly thinking about how to grow their businesses, and subsequently their commerce tools, making them oblivious to their customers’ unrequited love.

iZettle in-house team collaborated with Swedish production company Unreel and photographer Carl-Johan Paulin for this campaign.

Entitled, 'The World of iZettle', the advert will run in October and will be broadcasted on an array of TV channels such as Channel 4's network, ITV Hub and the Sky network.

Credits

Creative director iZettle: Ingemar Varp

Brand & creative lead iZettle: Patrik Karlsson

Chief marketing officer iZettle: Edgar Rouwenhorst

Producer: Tobias Kessler

Production manager: Moa Westeson

Art director: Maria Sandström

Copywriter: Johan Lind

Graphic design: Lage Lind

Directors: Maria Sandström & Johan Lind

Director of photography: Henrik Halvarsson

Still photography: Carl-Johan Paulin

Set design: Karin Myrenberg

Post production: Johan Andersson