advert-top-1 by Uber

A campaign from Uber, Mothers Against Drunk Driving (MADD) and creative production partner, Tool of North America calls out the causes of drunk driving excuses.

Uber and MADD have released a new campaign, called, 'Reasons to Ride,' that calls attention to the all-too-common excuses for drunk driving. The campaign features a series of spots directed by Tool director Phillip Montgomery and produced by Tool of North America, contrasting scenes of people giving a reason for driving with scenes of the same line overheard in an Uber, train, or bus. The campaign also includes a series of neon sign animations for social channels that reveal hidden messages within the common excuses.