Explore the best creative works

The Drum Awards for Social Purpose 2021

Live in - hours - minutes

Pepsi Max: Christmas Refreshed by Truant London

Client: Pepsi Max
Date: Nov 2020
Your Vote
4/5
Overall Rating
3/5
Opps, please vote again
60 votes

Pepsi Max has partnered with rap artists Kamakaze and TrueMendous for its new Christmas spot.

‘Christmas Refreshed‘ sees Pepsi shatter old Christmas traditions, offering an alternative view. ‘Traditional is so cliché‘ the rappers declare, and throughout the ad longstanding Christmas tropes are replaced with cool alternatives – a sledge is replaced by a hench soundsystem, a festive jumper transforms into a sick Pepsi jacket.

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy