The Drum Awards for B2B 2022

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Client: Pepsi Max
Date: Nov 2020
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Pepsi Max has partnered with rap artists Kamakaze and TrueMendous for its new Christmas spot.

‘Christmas Refreshed‘ sees Pepsi shatter old Christmas traditions, offering an alternative view. ‘Traditional is so cliché‘ the rappers declare, and throughout the ad longstanding Christmas tropes are replaced with cool alternatives – a sledge is replaced by a hench soundsystem, a festive jumper transforms into a sick Pepsi jacket.