DSW: advert-body-1 by Translation
- Location:
For the holidays, DSW has rolled out a tongue-in-cheek spot that mocks the over the top, melodramatic high fashion ads that are common during this time of year. Created by Translation, viewers are led to believe that the woman starring in the ad is lusting after a man who is at the party she's attending. Only when she whispers "$49.99" into his ear do viewers realize that it's not the man she desires - it's the discounts at DSW. The spot is part of the shoe retailer's onging "Blame It on the Shoes" campaign.
Credits
Chief Executive Officer: Steve Stoute
Chief Creative Officer: John Norman
Chief Strategy Officer: John Greene
Creative Director: Suz Keen
Senior Creative, Copywriter: Katie Edmondson
Senior Creative, Art Direction: Katie Yoder
Strategy Director: Sandi Preston
Director of Broadcast Production: Miriam Franklin
Content Producer: Kristen Cooler
Group Account Director: Suzanne Lau
Account Supervisor: Nichelle Broner
Production Company: Iconoclast
Director: Matthew Frost
Director of Photography: Tristan Sheridan
Executive Producer: Charles Marie Anthonioz
Line Producer: James Graves
Editorial Company: Whitehouse Post Editorial
Editor: Ethan Mitchell
Assistant Editor: Tyler Horton
Post Senior Producer: Marcia Wigley
VFX Company: Carbon VFX
VFX Artist: Kieran Walsh
VFX Executive Producer: Frank Devlin
VFX Producer: Paul O'Beirne
Audio Post: Heard City
Mixer: Jodi Levine
Executive Producer: Gloria Pitagorsky
Producer: Sasha Awn
