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Nissan: No Lazy Horses by Traktor,Rattling Stick & TBWA/Chiat/Day

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Traktor’s new spot for Nissan showcases what Titan has to offer and retains Traktor’s classic comedy style.

After a guy’s truck breaks down, the lazy horses inside his vehicle’s hood demand he do the 'pretty pony' dance in order to get them moving again. However, soon enough a Titan with reliable horsepower comes along to rescue him from humiliation.

Nissan has specifically targeted a younger truck-buying audience with its comedy angle.


TBWA\Chiat\Day\ New York - advertising agency,

Rattling Stick / Traktor - production company,

Traktor - director

Final Cut - edit

The Mill - VFX