Date: Oct 2019
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Tourism Australia highlights the philosophy and warm welcoming nature of Australians towards tourists with 'Come live our Philausophy' campaign.

The campaign featuring Chefs Curtis Stone, Kylie Kwong and Ben Shewry as well as comedian Adam Hills, surfer Mick Fanning, writer Kathy Lette and Atlassian co-founder Mike Cannon-Brookes aims to encourage visitors to immerse in the Australian way of life.

Singer Kylie Minogue and filmmaker Warwick Thornton will also be featured alongside tourism operators in various films of the campaign.