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Berlei: Womankind by The Monkeys

Client: Berlei
Date: Sep 2017
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Berlei is showcasing the uncomfortable and painful methods women endure to support their breasts in a new campaign.

The campaign aims to provide an authentic look at how uncomfortable and unsupportive women’s bras can be, to help launch its new range, Womankind, which the brand claims is “our kindest bra yet”.

The integrated campaign is supported by a social movement #boobtruth which aims to highlight the the painful, awkward, uncomfortable and funny realities behind bras.

Credits

Production Company: Revolver/ Will O’Rourke & Somesuch UK

Director: Kim Gehrig

Editor – Elise Butt, Trim London

Post Production – Fin Design & Effects

Sound Design – Simon Kane, Song Zu