Berlei is showcasing the uncomfortable and painful methods women endure to support their breasts in a new campaign.
The campaign aims to provide an authentic look at how uncomfortable and unsupportive women’s bras can be, to help launch its new range, Womankind, which the brand claims is “our kindest bra yet”.
The integrated campaign is supported by a social movement #boobtruth which aims to highlight the the painful, awkward, uncomfortable and funny realities behind bras.
Production Company: Revolver/ Will O’Rourke & Somesuch UK
Director: Kim Gehrig
Editor – Elise Butt, Trim London
Post Production – Fin Design & Effects
Sound Design – Simon Kane, Song Zu