Sling TV: Meet Slingy by The Martin Agency

On World Day of Puppetry, Sling’s new digital campaign appropriately stars 'Slingy' the puppet.

Designed and created by Tim Clarke, famed puppet builder and one of the masterminds behind The Muppets puppet design, Slingy is a puppet with a passion for helping the consumer, Slingy is committed to educating live TV lovers on just how easy it is to use Sling TV – even if it means making abrupt appearances in uncomfortable situations.

In the new Sling TV digital ads, Slingy gives consumers the confidence they need to start 'Slinging', letting them know about the ability to try their own channel lineups and watch TV wherever they want, without the need to sign up for a long-term contract.