Geico: Karate by The Martin Agency

Client: Geico
Date: Mar 2018
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The stress of moving can lead to interesting ways of relieving frustration, or so that's the concept of a new spot for Geico.

The ad, by the Martin Agency, is part of a new campaign by the insurance company called 'Get to Know Geico', which features its homeowners insurance products rather than its usual auto insurance push.

In the spot titled 'Karate,' a middle aged couple is seen in their front yard. The wife places logs on a stump while her wiry, sweater-vested husband effortlessly splits the logs barehanded. A neighbor then cycles up in his recumbent bike, asking if the couple is OK. They announce that they are about to move and that karate helps with stress relief.

The neighbor assures that at least the insurance process will be a non stressor for them, as Geico homeowners insurance is easy and helpful. The couple then nonchalantly breaks through their walls to make the call to the insurance provider.

Credits

CLIENT

Assistant Vice President, Marketing: Joe Pusateri

AVP, Marketing: Bill Brower

Marketing Director, Media, Advertising: Melissa Halicy

Brand Team Marketing Manager: Gary Aurand

Brand Team Supervisor: Tom Perlozzo

Brand Team Planner: Brighid Griffin

Brand Team Planner: Julia Nass

Brand Team Buyer: Tim Ware

AGENCY

Group Creative Director: Steve Bassett

Creative Director: Neel Williams

Creative Director: Dave Gibson

Associate Creative Director: Mauricio Mazzariol

Group Account Director: Ben Creasey

Account Supervisor: Allison Hensley

Account Supervisor: Jon Glomb

Account Executive: Allie Waller

Account Coordinator: Abbey Reddington

Project Manager: Natalie Franzyk Meyer

Executive Producer: Brett Alexander

Content Producer: Brian Fox

Junior Content Producer: Mary Alice Williams

Broadcast Business Affairs Supervisor: Suzanne Wieringo

PRODUCTION

Production Company: Dummy

Director: Harold Einstein

Executive Producer: Eric Liney

Director of Photography: Jay Feather

EDIT

Post Production/Edit: Arcade Edit

Editor: Dave Anderson

Assistant Editor: Samuel Barden

Producer: Gavin Carroll

AUDIO

Post Production/Audio: Heard City

Mixer: Michael Vitacco

Executive Producer: Sasha Awn

Producer: Andrea Lewis

VFX/COLOR/FINISHING

Post Production/VFX: The Mill LA

Colorist: Gregory Reese

Executive Creative Director: Phil Crowe

VFX Supervisor: Tara Demarco

VFX Supervisor: Matt Fuller

Producer: Alex Bader