Geico: Karate by The Martin Agency
- Location:
The stress of moving can lead to interesting ways of relieving frustration, or so that's the concept of a new spot for Geico.
The ad, by the Martin Agency, is part of a new campaign by the insurance company called 'Get to Know Geico', which features its homeowners insurance products rather than its usual auto insurance push.
In the spot titled 'Karate,' a middle aged couple is seen in their front yard. The wife places logs on a stump while her wiry, sweater-vested husband effortlessly splits the logs barehanded. A neighbor then cycles up in his recumbent bike, asking if the couple is OK. They announce that they are about to move and that karate helps with stress relief.
The neighbor assures that at least the insurance process will be a non stressor for them, as Geico homeowners insurance is easy and helpful. The couple then nonchalantly breaks through their walls to make the call to the insurance provider.
Credits
CLIENT
Assistant Vice President, Marketing: Joe Pusateri
AVP, Marketing: Bill Brower
Marketing Director, Media, Advertising: Melissa Halicy
Brand Team Marketing Manager: Gary Aurand
Brand Team Supervisor: Tom Perlozzo
Brand Team Planner: Brighid Griffin
Brand Team Planner: Julia Nass
Brand Team Buyer: Tim Ware
AGENCY
Group Creative Director: Steve Bassett
Creative Director: Neel Williams
Creative Director: Dave Gibson
Associate Creative Director: Mauricio Mazzariol
Group Account Director: Ben Creasey
Account Supervisor: Allison Hensley
Account Supervisor: Jon Glomb
Account Executive: Allie Waller
Account Coordinator: Abbey Reddington
Project Manager: Natalie Franzyk Meyer
Executive Producer: Brett Alexander
Content Producer: Brian Fox
Junior Content Producer: Mary Alice Williams
Broadcast Business Affairs Supervisor: Suzanne Wieringo
PRODUCTION
Production Company: Dummy
Director: Harold Einstein
Executive Producer: Eric Liney
Director of Photography: Jay Feather
EDIT
Post Production/Edit: Arcade Edit
Editor: Dave Anderson
Assistant Editor: Samuel Barden
Producer: Gavin Carroll
AUDIO
Post Production/Audio: Heard City
Mixer: Michael Vitacco
Executive Producer: Sasha Awn
Producer: Andrea Lewis
VFX/COLOR/FINISHING
Post Production/VFX: The Mill LA
Colorist: Gregory Reese
Executive Creative Director: Phil Crowe
VFX Supervisor: Tara Demarco
VFX Supervisor: Matt Fuller
Producer: Alex Bader
