DoorDash has aired its first-ever Super Bowl spot, titled 'The Neighborhood'. It features Sesame Street characters alongside the actor Daveed Diggs, and unveils the company’s evolution from connecting consumers with restaurants to connecting them with merchants in their neighborhood.
The essence of the spot is about optimism–giving something back to your community, in hopes of brightening their days and building a groundswell of support for our neighborhoods. As part of the campaign, DoorDash invited consumers to join them in support of Sesame Workshop’s global education media and social impact programs.
DoorDash has committed to donate $1 for every order (up to $1m) to Sesame Workshop starting 7 February. It will building upon its $200m Main Street Strong pledge to support merchants, sashers and local communities.