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PinkCherry: Say More Yes by The Local Collective

Client: PinkCherry
Date: Jul 2020
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PinkCherry in collaboration with global partner Wow Tech Group, is releasing a new commercial designed at adding smiles with a fun way to interpret having to stay indoors more. By saying more Yes.

The concept was created by The Local Collective and was produced through the height of the Covid lockdown.

The media buy predominately airs during the nightly news to add some positivity to nightly routines as people are heading into bed.

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