KeVita (PepsiCo): Alive Like You by The Integer Group

Probiotic drinks brand KeVita has launched a new campaign that plays on the science behind their products - which contain live active cultures - to celebrating those whose thirst for life is equal to the life inside KeVita probiotic drinks.

The campaign launches with films of real people sharing their stories of what it means to feel truly alive. From aspiration and redemption to the life-affirming power of everyday joy, each film unpacks those moments with an cinematic touch and aims to celebrate active, healthy lifestyles.

In addition to a content series and targeted OOH campaign, KeVita launched the #AliveLikeYouContest. This promotion aims to engage and inspire KeVita's audience to share their own stories, offering prizes that help them pursue their passion and a shot at 15 seconds of social fame.