Date: Aug 2019
Your Vote
Overall Rating
Opps, please vote again
0 votes

As the US heads into hurricane season, the Federal Emergency Management Agency (Fema) and the Ad Council are helping children and teens to get ready for potential emergencies and disasters in advance of National Preparedness Month in September.

Sporting the tagline ‘Prepared, Not Scared,’ a series of PSAs encourage parents, teachers, and caregivers to visit so they can teach young people what to do when a crisis occurs, and how to take preparedness actions together.

Production partner Newfangled Studios created pro bono TV, digital and out-of-home ads addressing the different regions of the country. In addition, Fema is also teaming up with Sony Pictures on its upcoming film, Zombieland: Double Tap to promote the crucial message of emergency preparedness.



Creative Direction & Copywriting: Macaela VanderMost & Shawn Peters

Associate Creative Director - Design: Cory Fanjoy

Illustration & Art Direction: John McGowan

Animation: Mike Bernard

Production: Gillian Lynch & Sarah Williams

Voice Over & Hispanic Cultural Consultant: Rosi Amador

Sound Design & Music Production: Nick Brecken

Audio Mixing: Todd Hrinda

Online Edit: Steve Polakiewicz

Ad Council:

Campaign Development: Michelle Hillman, Amy Gibson-Grant, Zach Williams, Katie McGee

Public Relations and Social Media: Ellyn Fisher, Emily Kostic, Barbara Gonzalez

Strategy and Evaluation: Tony Foleno, Regan Hill

Media Strategy and Outreach: Katherine Pastre, Meredith West