As the US heads into hurricane season, the Federal Emergency Management Agency (Fema) and the Ad Council are helping children and teens to get ready for potential emergencies and disasters in advance of National Preparedness Month in September.
Sporting the tagline ‘Prepared, Not Scared,’ a series of PSAs encourage parents, teachers, and caregivers to visit Ready.gov/kids so they can teach young people what to do when a crisis occurs, and how to take preparedness actions together.
Production partner Newfangled Studios created pro bono TV, digital and out-of-home ads addressing the different regions of the country. In addition, Fema is also teaming up with Sony Pictures on its upcoming film, Zombieland: Double Tap to promote the crucial message of emergency preparedness.
Creative Direction & Copywriting: Macaela VanderMost & Shawn Peters
Associate Creative Director - Design: Cory Fanjoy
Illustration & Art Direction: John McGowan
Animation: Mike Bernard
Production: Gillian Lynch & Sarah Williams
Voice Over & Hispanic Cultural Consultant: Rosi Amador
Sound Design & Music Production: Nick Brecken
Audio Mixing: Todd Hrinda
Online Edit: Steve Polakiewicz
Campaign Development: Michelle Hillman, Amy Gibson-Grant, Zach Williams, Katie McGee
Public Relations and Social Media: Ellyn Fisher, Emily Kostic, Barbara Gonzalez
Strategy and Evaluation: Tony Foleno, Regan Hill
Media Strategy and Outreach: Katherine Pastre, Meredith West