Chessington World of Adventures Resort: advert-body-1 by TBWA\Manchester
- Location:
TBWA\MANCHESTER have produced a new TV campaign for Chessington World of Adventures Resort, to launch the world’s first Gruffalo themed ride, The Gruffalo River Ride Adventure, which opens March 2017.
In a bid to appeal to younger families, TBWA\MANCHESTER set out to bring to life the exciting new River Ride Adventure, based on the classic picture book, The Gruffalo. Working closely with licensors Magic Light Pictures and Chessington the campaign captures the essence of what children and parents adore about the story.
The idea plays out through a young adventurous family who join Mouse on a picturesque riverboat journey through the deep dark wood. Floating down the lazy river the world of The Gruffalo magically unfolds in front of their eyes with exciting twists and turns along the way before they ‘come face-to-face with The Gruffalo’.
Credits
Executive creative director: Gary Fawcett, Lisa Nichols
Art director: Rhys Hughes
Copywriter: Ciaran Watkins
Additional credits: Planner: Helen Davies, Arabella Saunders
Account director: Andy Penk
Senior account manager: Emma Cochrane
TV producer: Lou Vasey
Director: Liam & Grant
Producer: James Jeffereys
Production company: MTP
Post production: Hoxton Red Sox
