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The Drum

Gatorade: The Boy Who Learned to Fly by TBWA\Chiat\Day LA

Client: Gatorade
Date: Aug 2016
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Gatorade has partnered with Usain Bolt ahead of the Rio Olympics to create an animated film telling the origin story of the world’s fastest man.


Chief Creative Officer: Brent Anderson

Executive Creative Director: Renato Fernandez

Creative Director: Mark Peters

Senior Copywriter: Cyrus Coulter

Senior Art Director: Paulo Cruz

Additional Credits: Director of Production: Brian O'Rourke

Executive Producer: Guia Iacomin

Senior Producer: Stephanie Dziczek

Producer: Cristina Martinez

Print Producer: Gabriella Nourse

Art Producer: Gabrielle Sirkin

Managing Director: Jerico Cabaysa

Brand Director: Robyn Morris

Brand Manager: Erika Buder

Associate Brand Manager: Theo KirkhamLewitt

Group Planning Director: Scott MacMaster

Global Planning Director: Martin Ramos

Planning Director: Abigail Weintraub

Planner: Matt Bataclan

Director of Business Affairs: Linda Daubson

Business Affairs Managers: Stefanie McCall, Mimi Hirsch

Senior Traffic Operations Manager: Judy Brill

Animation Company: Moonbot Studios

Directors: Limbert Fabian, Jake Wyatt

Producer: Wendell Riley

Executive Producers: Lampton Enochs, Brandon Oldenburg, Trish FarnsworthSmith

Editor: Calvin O'Neal Jr.

Art Supervisor: Kenny Callicutt

CG Supervisor: Megan Deane

Animation Supervisor: John Durbin

Rigging Supervisor: Rick Silliker

Pipeline Supervisor: Brennan Chapman

Music: South

Sound Design & Mix: 740 Sound

Mixer: Larry Winer

Sound Designers: Chris Pinkston, A Josh Reinhardt, Rob Marshall

Executive Producer: Scott Ganary

Producer: Jeff Martin

Associate Producer of Mix: Geena Richard