Visit Singapore: Be Drawn In by TBWA
Following last year’s ‘Dance to a New Beat’ campaign, 'Be Drawn In' flaunts the vibrancy and colour that live within the city’s walls, while showcasing Singapore’s diverse precincts. Managed by O School Ltd and created by TBWA\Singapore, this film features more than 30 dancers from various genres performing at artistic locations across the city.
This film is part of SingapoReimagine, a campaign launched by STB to create conversations, stories, and engagement in shaping local tourism, and NAC's #SGCultureAnywhere, a campaign that aims to reach out to home-grown audiences and those around the world, while supporting our Singaporean artists and arts organisations. It hopes to excite and invite international audiences to connect with the different sides of Singapore and uncover new possibilities, as well as encourage the discovery of Singapore through the arts and heritage.