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Nian by Apple by TBWA Media Arts Lab

Date: Feb 2021
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“Nian” confronts the fear of the unknown head-on, in a fresh interpretation of a well-loved Chinese New Year folklore, all shot cinematically through the lens of the iPhone 12 Pro Max.

Directed by award-winning director, Lulu Wang (The Farewell), “Nian” tells a story of a brave young girl’s determination to find and face the widely-feared Nian beast. When she comes face to face with him, she discovers that Nian is not at all terrifying and the two strike up a beautiful friendship based on acceptance.


Agency: TBWA\Media Arts Lab Shanghai

Production Company: Iconoclast

Director: Lulu Wang

Music: Original score by Alex Weston

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