The Drum Awards Festival - Official Deadline

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Agency: TBWA
Date: Aug 2018
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The Woolmark Company has unveiled an awareness campaign to enlighten millennials about the benefits of Australian Merino wool.

The campaign titled 'Live & Breathe' highlights how people have embraced synthetic and artificial clothing made from the coats of new breed of synthetic sheep instead of opting for natural fabrics.

Credits

CREDITS:

The Woolmark Company

Managing Director – Stuart McCullough

Global Communications Manager – Laura Armstrong

Global Content and Creative Manager – Mitchell Oakley-Smith

Senior Communications Manager – Anna McLeod

Junior Editor – Sophie Joy-Wright

Creative Agency – TBWA Sydney

Chief Executive Officer – Paul Bradbury

Chief Creative Officer – Andy DiLallo

Chief Strategy Officer – Matt Springate

Creative Director – Kat Alvarez-Jarratt

Creative Director – Doug Hamilton

Pete Citroni – Art Director

Head of Production - Lisa Brown

Head of Design – Chris Mawson

Client Partner – Camilla Stapley

Business Director – Sarah Cornish

Producer – Madeline White

Designer – Paul Hughes

Digital Designer – Razif Djamaluddin

Production Company – Goodoil Films

Director- Nathan Price

Executive Producers – Sam Long and Juliet Bishop

Art Director - David Mark Lee

Editor – Pete Sciberras at ARC edit

DOP -Ginny Loane

Music - Squeak E Clean Productions LA

Sound Design – Beau Silvester TBWA Sydney

Post Production – ALT VFX

VFX Supervisor ALT : Jay Hawkins

Executive Producer ALT: Aborah Buick

VFX Coordinator ALT: Jayce AIewell

Head of 3D ALT : Matthew Chance

Colourist: Trish Cahill