Supercuts: Don't Take Your Hair for Granted by TBWA Chiat Day
- Location:
Value haircut brand Supercuts has introduced a new brand campaign as part of its larger shift and investment in strategic marketing. The campaign stars actor Michael Kelly, who reminds those with ample locks to appreciate their hair.
The cross-channel campaign for the chain was created in partnership with TBWA\Chiat\Day Los Angeles, and includes a series of films that leverage Kelly’s wry humor to highlight Supercuts’ own love of hair.
Kelly (House of Cards) humorously speaks to the importance of taking care of your hair – from the perspective of someone who no longer has it. “Look at you, laughing and flipping and brushing your days away, unaware of how lucky you are,” he says, over shots of people with thick hair casually tousling their manes. He then goes on to show how people with hair disrespect their dos when they should be going to Supercuts.
Credits
TBWA\Chiat\Day, Los Angeles
Renato Fernandez, Chief Creative Officer
Jason Karley, Group Creative Director
Cyrus Coulter, Creative Director/Art Director
Josh Dimarcantonio, Creative Director/Copywriter
Andrew Livingston, Senior Art Director
Simon Bruyn, Senior Copywriter
Guia Iacomin, Director of Content Production
Alicia Portner, Producer
Robin Rossi, Director of Business Affairs
Jennifer Anaya, Associate Director of Business Affairs
Allison Fasano, Business Affairs Manager
Jennifer Nottoli, Managing Director
Pamela Lloyd, Account Director
Sharon Hsu, Account Supervisor
Raquel Devariel, Assistant Account Executive
Tim Tontz, Senior Project Manager
John Hickman - Group Planning Director
Corianda Dimes - Associate Planning Director
Iyana Sarrafieh - Senior Planner
Alana Gleason - Junior Strategist
Production Company: O Positive
Director: David Shane
Executive Producers: Ralph Laucella, Marc Grill
Producer: Jason Reda
DP: Stuart Dryburgh
Production Service Co/Mexico City: The Lift
Editorial Company: Arcade
Editor: Geoff Hounsell
Assistant: Ryan Andrus
Managing Partner: Damian Stevens
Executive Producer: Crissy DeSimone
Producer: Alexa Atkin
VFX Company: Jamm
VFX Supervisor / Lead Flame Artist: Patrick Munoz
Flame Artist: Brian Hajek
Producer: Ashley Greyson
Executive Producer: Asher Edwards
Color: The Mill
Artist: Adam Scott
Recording Studio: Lime Studios
Mixer: Joel Waters
Music: Walker Music
Executive Producers: Sara Matarazzo, Stephanie Pigott
Producer: Danielle Soury
