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Client: Supercuts
Date: Jul 2019
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Value haircut brand Supercuts has introduced a new brand campaign as part of its larger shift and investment in strategic marketing. The campaign stars actor Michael Kelly, who reminds those with ample locks to appreciate their hair.

The cross-channel campaign for the chain was created in partnership with TBWA\Chiat\Day Los Angeles, and includes a series of films that leverage Kelly’s wry humor to highlight Supercuts’ own love of hair.

Kelly (House of Cards) humorously speaks to the importance of taking care of your hair – from the perspective of someone who no longer has it. “Look at you, laughing and flipping and brushing your days away, unaware of how lucky you are,” he says, over shots of people with thick hair casually tousling their manes. He then goes on to show how people with hair disrespect their dos when they should be going to Supercuts.


TBWA\Chiat\Day, Los Angeles

Renato Fernandez, Chief Creative Officer

Jason Karley, Group Creative Director

Cyrus Coulter, Creative Director/Art Director

Josh Dimarcantonio, Creative Director/Copywriter

Andrew Livingston, Senior Art Director

Simon Bruyn, Senior Copywriter

Guia Iacomin, Director of Content Production

Alicia Portner, Producer

Robin Rossi, Director of Business Affairs

Jennifer Anaya, Associate Director of Business Affairs

Allison Fasano, Business Affairs Manager

Jennifer Nottoli, Managing Director

Pamela Lloyd, Account Director

Sharon Hsu, Account Supervisor

Raquel Devariel, Assistant Account Executive

Tim Tontz, Senior Project Manager

John Hickman - Group Planning Director

Corianda Dimes - Associate Planning Director

Iyana Sarrafieh - Senior Planner

Alana Gleason - Junior Strategist

Production Company: O Positive

Director: David Shane

Executive Producers: Ralph Laucella, Marc Grill

Producer: Jason Reda

DP: Stuart Dryburgh

Production Service Co/Mexico City: The Lift

Editorial Company: Arcade

Editor: Geoff Hounsell

Assistant: Ryan Andrus

Managing Partner: Damian Stevens

Executive Producer: Crissy DeSimone

Producer: Alexa Atkin

VFX Company: Jamm

VFX Supervisor / Lead Flame Artist: Patrick Munoz

Flame Artist: Brian Hajek

Producer: Ashley Greyson

Executive Producer: Asher Edwards

Color: The Mill

Artist: Adam Scott

Recording Studio: Lime Studios

Mixer: Joel Waters

Music: Walker Music

Executive Producers: Sara Matarazzo, Stephanie Pigott

Producer: Danielle Soury