MTN Dew: advert-body-1 by TBWA Chiat Day

Mtn Dew Rise Energy has released the brand's first-ever ad campaign, 'The Morning Makes You,' featuring NBA superstar LeBron James.

The 60-second ad – directed by critically-acclaimed director F. Gary Gray, known for films such as The Italian Job and Friday – is produced by TBWA\Chiat\Day NY and will run nationally across multiple platforms, including broadcast and digital placements.