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How Home Depot is building consumer love with the help of data

Ken Hein

US editor

Shavonne M Clark

senior manager of marketing

MTN Dew: The Morning Makes You by TBWA Chiat Day

Client: MTN Dew
Date: May 2021
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Mtn Dew Rise Energy has released the brand's first-ever ad campaign, 'The Morning Makes You,' featuring NBA superstar LeBron James.

The 60-second ad – directed by critically-acclaimed director F. Gary Gray, known for films such as The Italian Job and Friday – is produced by TBWA\Chiat\Day NY and will run nationally across multiple platforms, including broadcast and digital placements.