Creative Transformation Festival now Live

14 - 18 June

Moving toward a sustainable future: The innovation and transformation of the food industry

Kees Kruythoff

chairman and chief executive officer

Sir Martin Sorrell

founder & executive chairman

Stay Apart. Thrive Together.

Date: Mar 2020
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8 votes

Legal cannabis dispensary delivery ad was created using pre-existing footage and new voiceovers recorded remotely that tells the story of people's coronavirus-related feelings/thoughts on what they're going through right now as well as promotes social distancing/staying home.

Cannabis is considered an essential business and, like restaurants, is allowed to stay open for delivery-only. This is because many people rely on cannabis as medicine.

It's the only commercial I've seen so far that gets into the heads of individual community members and discusses corona-related issues they're dealing with.

Agency Artisans on Fire did the whole thing remotely, and incorporated employees into the shoot.

The agency had pre-existing footage of people meant for a different commercial, then put this together in 48 hours while working remotely.


Agency: Artisans on Fire

Dustin Iannotti, Founder and Creative Director

Client: Thrive Cannabis Marketplace