The Drum Awards for Marketing - Entry Deadline

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Client: Old Mout
Date: Jun 2018
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Old Mout Cider is aiming to inspire Brits to help save New Zealand's national bird, the kiwi. They’ve teamed up with wildlife-expert Michaela Strachan to create a short documentary film called 'The Forgotten World', which shows Michaela traveling to New Zealand’s Kapiti Island - an isolated sanctuary for the nation’s most endangered birds, which mirrors the prehistoric conditions of the time that the kiwi’s ancestors, the dinosaur, roamed the land.

The thought-provoking three-minute documentary film follows Michaela’s journey – both day and night – and gives an exclusive behind-the-scenes look at an extraordinary project to restore the forest and freshwater ecosystem as closely as possible to their pre-human state. She joins a Kiwis for kiwi ranger as they trek through the exotic terrain, seeking out wild kiwi in burrows and discovering positive signs of a recently hatched kiwi egg.

Credits

BTL Agency: Twelve

Senior Account Director: Luke Hyland

Junior Account Director: Angela McGlinchey

Account Manager: Jess McFarlane

Production Director: Jen Russell

Web development agency: Dog Digital

Sophie Mitchell: Account Director

Account Manager: Victoria Hepburn

Creative Agency : St Luke’s

Creative Partner : Julian Vizard

Art Director & Copywriter : Joanne Boyle & Hannah Williamson

Agency Producer : Genevieve Simmers

Senior Account Director : Sophia Lane

Account Manager : Rory Gilbride

Account Executive : Ross Ritchie

PR Agency: Cow PR

Director: Alex Bell

Senior Account Director: Patsy Lima

Senior Account Manager: Lloyd Abbott

Account Manager: Gemma Cook

Account Executive: Bonnie Jack

Heineken/Old Mout Cider:

Joanna Dring

Otto Esser

Hannah Martin

Two Bearded Men:

Tim Pierce

Toby Crawford

Ross McKay

Claire Dooney

Scott Flyger

Extra Film Crew:

Logan West

John Colthorpe

Starcom:

Tamara Schmidt

April Squires