Viva Latino!: advert-top-1 by Spotify

With the next generation of ¡Viva Latino!, Spotify is bringing listeners inside the music, sharing deeper insight than ever before into the stories and the voices of Latin music today. Spotify recently launched a spot that premiered during the Latin Grammys.

Since launching in 2014, the ¡Viva Latino! playlist has broken down barriers while simultaneously building bridges of cultural understanding by passing the mic to the most important voices in Latin music, both established and emerging, and bringing them to the rest of the world -- regardless of language, origin or location.

Whether you’re a fan of Maluma, Daddy Yankee, Shakira or J Balvin, you can tune in each Friday to experience the latest and hottest Latin songs on a constantly refreshing playlist that brings the heat. But any true fan can tell you there’s more to music than just the finished product, and there’s more to an artist than what you hear on the track. So, along with the chart-topping tracks, Spotify will fill the new ¡Viva Latino! feed with exclusive, original content, including videos from artists of all genres, behind-the-scenes tracks, and more. This new enhanced playlist offers fans unparalleled access to the movers and shakers making a name for Latin music across the globe.