Special Olympics: Your Brand Here

Special Olympics New York is celebrating 50 years since its founding and coinciding with the milestone, they’re launching a new campaign tomorrow titled ‘Your Brand Here,’ which challenges brands on why they’re quick to support elite athletes/major sports but fail to ever recognize or support the Special Olympics.

The campaign recreated adds similar to those of Nike and Gatorade, profiling three special Olympians but removed the notable sponsor logos and products to illustrate the disparity in suppor