Sonos: You’re Better Than This by Sonos

Sonos has launched the latest iteration of their You’re Better Than This ad campaign with two new ads - this time highlighting the absurdity of home theater systems by taking a funny, sarcastic approach.

The spots show a man rendered helpless by his dependence on a bewildering array of TV remotes and a battery of voice assistant devices, each with their own pointless role in his living room. The ads show how the character's life - thus far, tangled in aux cords and subject to interruptions from misaligned connected devices - can be made stress-free with a seamless Sonos One in charge.

The campaign, which debuted last month with two spots highlighting the Sonos One, is a creative manifestation of Sonos' most recent actions taking on Big Tech, and is directed by Jonathan Krisel, of Portlandia.