The Drum Awards for Marketing - Entry Deadline

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Date: Oct 2020
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The meditation app Headspace has teamed up with Snap to offer two meditations that will feature in the Headspace Mini, a space on Snapchat where users can practise meditation and mindfulness exercises.

Headspace Mini was created to address the rising levels of stress among Snapchatters in the US. A new survey conducted by GroupSolver found 73% of Snapchatters reported feeling more stressed than they did last year. It also found that approximately one-third of US users and one-fifth of users in France and the UK use meditation to cope with stress.

Each meditation is roughly six minutes long. 'Choose Kindness' focuses on practising kindness while 'Take on the School Year' is focused on navigating uncertainty at school.

The meditations with be available from World Mental Health Day on 10 October.