Andrews: Brand strategy by Siegel and Gale

Global brand strategy, design and experience firm Siegel+Gale has completed a refreshed brand platform and visual identity for Andrews Property Group. Siegel+Gale conducted research which showed a disconnect between key customer drivers and employee focus.

To address this Siegel+Gale developed a brand strategy around their ‘Refreshingly Reassuring’ approach to property management. This encapsulates Andrew’s ability to match people with property through reassuring advice and expert service. Also, this established a standard for Andrews’ employees reflective of their longstanding respect for integrity and community.