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The Drum

SheSays: Spam For Equality

Client: SheSays
Date: Mar 2021
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SheSays UK has re-launched 'Spam For Equality', a campaign asking CEOs to pledge to review their paid parental leavepolicy in whatever way they can by the next InternationalWomen’s Day, 2022.

The campaign calls on employees to send an automated anonymous email to their CEO from equalparentalleave.com, with a pre-written message from SheSays. Every time a person adds their CEO’s email to the website the messagewill be sent to them asking that they review their policy and signthe Equal Parents pledge. The more times their email gets added the more the CEO gets spammed.

The campaign follows on from last year’s #EqualParents campaign, with SheSays deciding tocontinue fighting for equal parental leave given the ongoing effects of Covid 19 on women’s jobs and the gender pay gap.