Nike: Tech Pack by Seen Displays

To celebrate the future of engineered motion, we brought innovation to Nike Town London with The Tech Pack Collection. The new collection that spins body-informed and environmental data into focused and functional forms was brought to life on all three floors of the store, alongside the Customisation Cube on the 2nd floor. Material tech was at the forefront of this collection, with the Tech Pack product positioned to sit against the clean and digital-led creative.

To achieve the futuristic style, we implemented contemporary materials, using clear acrylic sheets to display the product’s detailing with steel scaffolding integrated with LCD screens to displays the Tech Pack collections digital content. This integration of technology and moving image throughout the floors ensured a seamless online and offline experience for the shopper.

For the Customisation Cube we collaborated alongside Nike with three digitally disciplined artists to showcase how they develop their work and demonstrate the inner workings of their creations. An interactive walkway was designed, developed and installed requesting the audience to put headphones on for audio storytelling and experience a bespoke created hologram — a first for us!