The Bouqs: Long-Lasting by Saatchi & Saatchi NY
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Online floral retailer The Bouqs Company, has announced its first agency partnership with creative agency of record, Saatchi & Saatchi New York.
The duo has released two campaigns, with the first supporting the e-commerce business for the biggest floral holiday of the year: Valentine’s Day.
This campaign, 'Long-lasting flowers for a long-lasting relationship,' is a tribute to what makes The Bouqs Company different than its competitors. While men are primary flower purchasers leading up to Valentine’s Day, this campaign hopes to resonate with a broader audience, as trends like Galentine’s Day indicate Valentine’s Day is a day to celebrate all sorts of long-lasting relationships.
Credits
Agency: Saatchi & Saatchi New York
Chief Executive Officer: Andrea Diquez
Chief Creative Officer: Daniel Lobatón
Creative Director, Copywriter: Jon Bellinger
Creative Director, Art Director: Alex Braxton
Head of Production: Jenny Read
Producer: Danielle Hallack
SVP, Group Account Director: Caitlin Reynolds
Account Director: Meagan Cancio
Strategic Planning Director: Hyomin Kang
Digital Experience Director: Alan Lin
Business Affairs Manager: Maria Elia
Client: The Bouqs Company
Chief Executive Officer: Alejandro Bethlen
Co-founder and Chief Floral Officer: Juan Pablo Montúfar
Vice President & General Manager: Wendy Oliff
Creative Director: Hamsa Khzam
Vice President Corporate Marketing: Sarah Mandato
Marketing Manager: Jessica Moffett
Production Company: Primo
Director: Felipe Gómez Aparicio
Executive Producer: Caro Cordini
Head of Production / International Dept: Gabriel Ferrari
Producer: Gala Gonzalez Costes
Editorial: Harbor Picture Company
Editor: Steve Evans
Executive Producer: Jesse Schwartz
ECD, Editorial: Chris Hellman
Producer: Charina Espino
Finishing: Harbor Picture Company
Creative Director, Commercial Sound: Steve Perski
Senior Producer, Commercial Sound: Lauren Boyle
Post Coordinator, Commercial Sound: Cammie Mcgarry
Senior Colorist: Damien van der Cruyssen
Senior Producer, Color: Jody Peters
Color Assistant: Sushil Gangaraju
Flame Leads: Yoshiko Hirata, Zimei Song
Flame Assistant: Jacob Robinson
VFX Coordinator: Ben Williams
