The Drum Awards Festival - Official Deadline

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Client: Walmart
Date: Nov 2016
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For the holidays, Walmart has rolled out several spots that feature classic songs like Chic's "Le Freak" and Run-DMC's "Walk This Way." By featuring energetic and iconic songs in its holiday campaign, Walmart is hoping that the ads will drum up excitement for the retailer's wide selection of products and discounts. Created by Saatchi & Saatchi New York, all of the spots are running under the brand's tagline, "Save Money. Live Better."