Tide: advert-body-2 by Saatchi & Saatchi New York
- Location:
Saatchi & Saatchi New York has created a series of humorous spots for Tide to position the 70-year-old brand as a trusted, high performance detergent. Running under the tagline 'If it’s got to be clean, It’s got to be Tide,' the ads show people who find themselves in situations where Tide is necessary. In one, a woman finds out that her Airbnb guests wore her bathrobe during their stay. In another, a man is forced to wear a stranger's bathing suit when his in-laws pressure him into taking a dip in their above ground pool. The spots are running on CBS, ABC, NBC, Bravo and others.
Credits
Chief Creative Officer: Jay Benjamin
Executive Creative Director: Paul Bichler
Director of Film Production: John Doris
Producer: Jacob Vogt
Regional Business Director: Nick Miaritis
Account Director: Ryan Martin
Account Supervisor: Jen Brotman
Account Executive: Emily Hook
Senior Business Affairs Manager: Lisa Rimmer
Director: Max Sherman
Production Company: Anonymous Content
Executive Producer/Managing Director: Eric Stern
Executive Producer/Production: SueEllen Clair
Head of Production: Kerry Haynie
DP: Bobby Shore
Production Designer: Michael Walker
Line Producer: Isil Gilderdale
Editorial Company: Cosmo Street
Editors: Tom Scherma & Aaron Langley
Assistant Editor: Nellie Phillips & Chrissy Doughty
Executive Producer: Maura Woodward
Sr. Producer: Luiza Naritomi
Finishing Company: Switch FX
Lead Flame Artist: Jon Magel
Flame Artist: Andrew Rea
Executive Producer: Diana Dayrit
Producer: Cara Flynn
Color: Company 3
Colorist: Sofie Borup
Music Company: duotone audio group
Executive Producer: Ross Hopman
Producer: Gio Lobato
Audio Post: duotone audio post
Sound Design: Juan Aboites
Mixer: Andy Green
Executive Producer: Greg Tiefenbrun
