Telekom Eletronic Beats: The Lenz by Saatchi & Saatchi London

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The iconic Deutsche Telekom colour magenta has been harnessed to create a new medium for entertainment. Created by Saatchi & Saatchi London and Deutsche Telekom, The Lenz App changes the way content can be viewed, bringing about a new way to consume entertainment and enabling anything magenta to become a viewable screen. The mobile app has been created especially for Telekom Electronic Beats, Deutsche Telekom‘s music and lifestyle program, and will launch with British virtual band Gorillaz.

Credits

Executive creative director: Jan Teulingkx

Creative director: Franki Goodwin, Will John

Creative: Bruno Di Lucca Goncalves, Tom Cleeland, Will Milner, Harriet Ronn, Barney Spiro

Head of design: Bruno Di Lucca Goncalves

Design lead: Daniel Reevem Talveer Uppal, Tomek Drozdowski

Head of planning: Sam Wise

Account handlers: Clare Shaw (international client services director), Sam Grischotti (business leader), Vitor Forte (account manager), Anne Schlicht (freelance account director)

Project manager: Hitomi Kato-Moore

Media buying agency: Mediacom

Media planner: Kari Jackson-Kloenther, Evan Depko, Andrea Milea, Jeppe Fischer-Mogensen

PR agency: Proud Robinson

Film production company: Strangelove

Film and production company executive producer: Tai Thittichai, Sophia Rothbart

Film production company producer: Rhun Francis

Animation production company: Passion Pictures

Animation production company producer: Matt Saxton

Animation production company executive producer: Cara Speller

Director: Papaya Dog @ Strangelove/Spindle

Editor: Papaya Dog, Ben Crook @ Speade

Agency film producer: Lisa Mason

Post production company: Coffee & TV

Audio post production company: Sam Farr @ Ravenscourt Studios